NEW CONTENT GENERATION

Fashion is taking digital content to a whole new level. Magazine on Instagram, is it going to ride the wave along with one-click wonder generation?

Instagram has always been the biggest helping hand in those aspects. Living in the world of the GEN Z, there is always a craving of something new and exciting. Since Instagram is now used as a platform for young creatives to explore ideas and also share them, what better way to produce your own magazine content on the gram?

WSW

WSW is an Instagram account page curated by Gabe Tan, @g.abetan, and Christian Julian, @kidkulxfu. Their Instagram page has already caught the eyes of highsnobiety, an online publication covering forthcoming trends and news in fashion, art, music, and culture, all on one platform.

With the convenience to be able to share content on Instagram, perhaps publishing your own magazine on the gram could be the way to go to get your content out and about. Seriously, who could have thought of that? Geniuses, Gabe and Christian, I salute you.

“What Singapore Wore was created in the spirit of harmonizing fashion with other walks of art, namely music and design. We believe every aspect of art takes inspiration from another, and it’s visible in certain elements of an artist’s work” - Gabe, Christian

Introduce yourselves

GABE :

I’m Gabe and I’m 23 this year.

CHRISTIAN :

I’m Christian, 20 this year.

How would you describe WSW?

GABE :

WSW is a platform to share the various styles and forms of art in fashion. Ideally, we hope it will inspire and push a generation of aesthetically conscious individuals.

CHRISTIAN :

Yes, and every month we showcase what the city is wearing in different kinds of styles.

When did both of you start this content?GABE :

I started shooting regularly at Cherry (the club that attracts the most fashionable individuals) last year and only decided to put the title of WSW on my craft this year.

CHRISTIAN :

I started going regularly at Cherry during certain nights. I was an attendee when Gabe was shooting the crowd and the fashion scene inside and outside the club, that is when I met Gabe, he took a photo of me and we got to know each other more.

Has it always been a thought to start this magazine-like content on Instagram? Why?GABE :

Originally, it was a very raw form of content, just pictures. This year, we started to expand our horizons and we thought turning it into a magazine-esque content would be aesthetically eye catching and attention grabbing.

What are your inspirations for this magazine?

CHRISTIAN :

Our inspirations are Vogue, Harper’s, V Man, Marie Claire and not forgetting our biggest inspiration, highsnobiety (which WSW is on monthly).

“We feel that the honour belongs to the community itself, they themselves made the difference, and we are just here to document it.” - Gabe Tan

How would you describe Singapore’s fashion scene?GABE :

Singapore’s fashion scene is very underground. People that have proper creative style are really low-key and they don’t bother mixing with anyone outside their circles.

CHRISTIAN :

Singapore’s fashion scene is not very well known. It is very low-key and very complex, only a handful makes the scene unique, the majority of the community follows whatever that is trending. However, on the other hand, the sneaker game here is impeccable.

Do you think WSW will be a platform that will inspire Singaporeans to be more daring in fashion?

GABE :

Yes, I do believe it will grow. There is already a number of individuals who are on the frontier of artistry that inspires the kids. We would hope to think that WSW influences people. but the fact of the matter is, we do not really need to be accredited to the evolution of fashion in Singapore. we feel that the honour belongs to the community itself, they themselves made the difference, and we are just here to document it.

Do you have any plans on making this into an online or printed magazine?

GABE :

Yes, we do. We plan on turning this into a monthly coverage. Currently, we’re working on a special friends and family edition, only for people that support our craft. Although we never advertised it, word got out and we’ve received a substantial number of orders.

CHRISTIAN :

We plan to gain a substantial number of followers or be establish internationally for us to build our own website.

Any exciting plans ahead?

GABE :

Yes, we do. Keeping in line with the vision, WSW was never just supposed to be a fashion coverage platform. I’ve always envisioned a harmony of art, music and fashion, because I firmly believe these three entities are influenced by each other heavily. We are looking to put out more content that centres around the other two entities. Stay tuned! Apart from that, we’ll be doing more visuals and videos, and coming up with more ideas to present the coverages.

CHRISTIAN :

We intend to go to different countries to seek different styles of people. Recently I went to explore the streets of Japan to take photos of different kinds of style and

we hope to explore our boundaries, not only

Singapore but worldwide!